RA! Beverages: The Future of Craft THC Beverages

Our Mission: Crafting the New Social Tonic

At RA! Beverages, we are dedicated to crafting the next generation of social tonics. We recognized the modern consumer’s need for a sophisticated, non-alcoholic alternative that delivers a manageable, uplifting experience. Our mission is simple: to combine the finest premium ingredients with revolutionary cannabinoid technology to create a line of craft THC beverages that enhance any occasion. We are here to help you find your balanced moment, making it easy to enjoy balanced effects without the setbacks of traditional alcohol.

Precision, Trust, and the RA! Difference

Safety and consistency are the foundation of everything we brew. To ensure rapid onset and a predictable experience, we utilize state-of-the-art nano-emulsified THC. This means our fast-acting drinks eliminate the guesswork, delivering consistent dosing every time you crack a can.

We stand by our commitment to quality, which is why every batch undergoes rigorous third-party verified testing. When we promise 5mg Delta-9 THC, that is exactly what you get. Our focus on this specific, lower-dose option is designed to support controlled microdosing, positioning RA! as the ideal choice for beginners and those seeking a light, social lubricant.

Full Compliance: Legal Shipping to Your Door

Navigating the legal landscape of cannabis should not be complicated. Our products are made exclusively with hemp-derived Delta-9 THC and are fully compliant with the 2018 Farm Bill, containing less than the legal federal limit of $0.3%$ Delta-9 THC by dry weight. This compliance is what allows us to offer legal DTC shipping across the country, right to your doorstep.

Richard

Born and raised on Milwaukee’s East Side, Richard brings a unique blend of resilience, creativity, and hometown pride to everything he does. His roots run deep here, shaping his grounded yet forward-thinking approach to business.

Before co-founding RA!, Richard spent years sharpening his skills in advertising, creating impactful campaigns for brands like The ONION Inc. His ability to build meaningful connections and tell compelling stories helped him thrive in the fast-paced world of marketing.

With over 15 years in investment real estate, Richard knows a thing or two about navigating complex deals, building trust, and reading the market. That same strategic mindset is now channeled into growing RA! with intention and integrity.

A long-time advocate for the hemp plant, Richard is passionate about demystifying its benefits and helping people discover how it can support a more balanced life. Whether he’s talking with retailers, customers, or new partners, his approach is always the same—real, relatable, and rooted in care.

AllA

Alla’s journey with plants started over 25 years ago, back in the late ’90s as an herbalist in California. Since then, she’s been on a mission to share the healing power of nature—crafting remedies that are as effective as they are rooted in tradition.

As the founder of Nessalla, the world’s first craft kombucha company, Alla helped shape the modern wellness beverage movement before it was even a thing. Her vision and drive set a new standard, proving that health-focused drinks could also be bold, beautiful, and wildly flavorful.

Blending old-world herbal wisdom with modern-day innovation, Alla is known for creating custom remedies using locally sourced plants—always with deep respect for the earth and the communities she serves.

Lovingly dubbed “Nature’s Chemist,” she has a gift for transforming organic ingredients into powerful, feel-good beverages that support mind, body, and spirit. With every formulation, she brings intention, intuition, and a little bit of magic.

TINA

Tina’s heart is always with the community. As a passionate advocate and philanthropist, she’s helped raise millions to support children’s mental health right in her hometown of Madison—a reflection of her deep commitment to care and connection.

Her professional roots are just as impressive. With a Master of Science in Nursing and years of experience as a neurosurgical nurse practitioner, Tina brings a profound understanding of the brain, body, and what it truly means to heal. Her background in functional medicine and the endocannabinoid system fuels her passion for plant-based wellness and whole-body vitality.

Tina is also a connector—she thrives on building meaningful relationships with local businesses and championing collaborations that lift everyone up. Her entrepreneurial spirit and natural leadership help drive RA!’s growth while keeping the mission grounded in community.

A proud advocate for alcohol alternatives, Tina is all in on the movement toward mindful, balanced living. She believes RA!’s beverages aren’t just drinks—they’re tools for wellness, joy, and connection without compromise.