Gen Z is redefining the cocktail hour and RA! is here for it

There’s a generational revolution happening and it’s not subtle.

🚨 Brand new data from Australia just dropped, and the numbers are staggering:

• Gen Z is 20x more likely to abstain from alcohol than Baby Boomers.
• When they do drink, they consume 43% less per week than older generations.
• Millennials are 9.67x more likely to abstain than Boomers.
• And here’s the kicker: this isn’t just a “college phase.” The pattern persists as they age.

This is the largest longitudinal study ever conducted, tracking 23,368 Australians across 23 years, and the takeaway is clear: Gen Z is leading the way toward a different kind of nightlife. One that values mental clarity, hormonal balance, and long-term health.

Your Parents’ Cocktail, Elevated

For decades, the cocktail hour has been synonymous with alcohol. But today’s consumers, especially Gen Z, are flipping that script.

Enter RA! Hemp Beverages: a sophisticated, functional, non-alcoholic alternative crafted for the new generation of drinkers.

Our beverages are herbalist-formulated, Wisconsin-grown, and infused with hemp-derived THC that delivers a balanced, elevated experience without the hangover, the toxins, or the burnout. Think of it as your parents’ cocktail, reimagined for a Gen Z wellness lifestyle.

Why RA! Resonates With Gen Z

Gen Z isn’t just “drinking less”, they’re curating their entire lifestyle around authenticity, balance, and function. That’s why RA! is crafted to be more than a drink:

• Functional botanicals like hibiscus, holy basil, and lemongrass for calm, clarity, and immune support.
• Hemp-derived THC, extracted with our proprietary solvent-free method, for a clean, predictable experience.
• Cali-sober vibes: the ritual of a cocktail, the complexity of craft flavors, without alcohol’s downsides.
• Health-forward: No fake sugars. No synthetic junk. Just real ingredients designed to support your body.

This isn’t a mocktail pretending to be something else, it’s a new category altogether: craft hemp cocktails for a generation that values both pleasure and wellness.